Using Smart Home Technology To Help Sell It
Smart home technology is useful for many reasons. It improves security, helps improve energy-efficiency, and makes it more convenient for the home’s occupants. There is also a new trend in the use of smart home technology as a sales tool to help sell a home or a condominium.
A real-estate agency in Atlanta, Georgia is using Alexa® devices, along with nicely-framed display cards, to help prospective buyers learn more about a condominium that is for sale in the Districts Lofts building.
There are now more than 53 million personal assistant devices, such as the Alexa® device from Amazon and the Google Assistant®, which are in use. Many people are very comfortable using them to ask questions and get the answers spoken back to them in a calm, soothing voice.
Alexa® Tell Me More
The innovative trend in home sales is to place an Alexa® device in each room, preprogrammed with the answers to frequently asked questions. Display cards that sit on the counter next to the Alexa® device encourage the potential buyer to says things like “Alexa, tell me about the kitchen.” or “Alexa, what are the amenities in the neighborhood?”
These systems work with chatbot technology that uses artificial-intelligence, voice-recognition programming to understand the questions and provide the answers from a stored database of information. Also, if the chatbot cannot answer the question, the Alexa® device can connect the potential buyer to a live human operator to answer the question.
Friendly, Effective, And Cost-Efficient
Using the Alexa® device and similar devices can be less intimidating for many people than having to speak with a human salesperson. These devices can deliver the answers in a professional and consistent way.
Not needing to have a human being waiting around for a potential customer saves an enormous amount of labor expense and time. Moreover, the Alexa® device can be always available for extended hours to show a model unit when it is convenient for potential customers.
Using Alexa® devices to better inform potential buyers is interesting. The devices can be preprogrammed with all the information needed and can also collect customer information, which the customers voluntarily give, for follow-up purposes.
After Alexa® answers all a potential buyer’s questions, it can then ask them if they would like a brochure emailed to their email address to build up a mailing list for the real estate agency. This kind of personalized customer service, using advanced technology, is the wave of the future for real estate sales.
Of course, technology can only go so far. Your professional real estate agent and mortgage lender are the best resource for making a decision on which home is the right one for you and helping you negotiate your best deal.